It's not as scary as it sounds, once you've built up a little inventory. Say you have four science fiction stories, right off the bat I can think of ten venues for them:
Analog, Asimov, Clarkesworld, Cosmos, Daily Science Fiction, Digital Science Fiction, Fantasy and Science Fiction, IGMS, Lightspeed, Lore. And I could go on. Honestly, there are heaps.
So four stories will give you 40 subs, and so on and so forth. Because the beauty of it is you can re-sub a rejected story to a new venue. Rejection is good. Yep, it's a great little goal.
But I've been trying to think about a goal relating to improving quality. And I think I've come up with a good one.
Before I make a sub, read a story from that venue.
Something that it seems only polite to do. And yet, although I do read heaps, it occurs to me that my reading can be patchy. The idea being that reading and thinking about the story, will give me a better idea of the editors' taste, and hopefully (somehow, as if by magic) transfers some of that quality to my own writing.
Have you set your goals for 2012, yet? Any good ones?